White-Label Ordering App Providers for UK Restaurants, Compared

In order of the lowest published monthly price for a plan that includes a branded native iOS and Android app: Aexir Starter at £30 a month ex VAT, Flipdish Website & Mobile App from £79 billed annually, Slerp within its stated £125 to £250 per site, and Storekit Pro with App Studio at £298 per location ex VAT. OrderYOYO and Foodhub publish no price, and GloriaFood closes on 30 April 2027. Figures checked 26 and 28 October 2026.

Aexir wrote this comparison and is one of the providers in it, so the list follows a rule you can check rather than our preference: the lowest monthly price each provider publishes for a plan with a branded native app. Every rival figure comes from the rival’s own pages with the date it was checked, and where a provider does not publish a figure we write "not published" rather than guess. Where a rival is a better fit for you, we say so.

White-label ordering means your customers order from a website or app carrying your brand, at your own domain, rather than through a marketplace like Just Eat or Deliveroo. The appeal is simple: the customer relationship and the order data belong to you, and you are not handing over a percentage of every order to a marketplace.

The UK market for this software has become crowded, and the providers differ far more than their homepages suggest. Some charge a flat monthly fee, some take a commission on every order, and several will not tell you the price until you have sat through a sales call. This guide covers seven providers UK independents commonly shortlist in 2026, Aexir included.

How we compared them

Every fact below comes from each provider’s own published pages, as recorded in our dated ordering system price index: Flipdish, Slerp and Storekit checked 28 October 2026, and OrderYOYO, Foodhub and GloriaFood checked 26 October 2026, with any older detail dated where it appears. Where a provider does not publish a number, we write "not published" instead of repeating figures from third-party blogs, which are often written by competitors. Vendor performance claims are labelled as vendor claims, and the one-to-one pages on our alternatives hub go deeper on each provider.

The providers, in price order

1. Aexir: £30 a month for the app (Starter)

Full disclosure: Aexir is our product. It is first because its Starter plan is the lowest published monthly price for a branded native app in this comparison, not because we wrote the list, so weigh this section accordingly. Aexir is an online ordering system for independent restaurants and takeaways: their own branded iOS and Android ordering app, ordering website and browser till (POS on the Go), for a flat monthly fee at published prices. Aexir Digital Ltd is based in Manchester and sets up restaurants in the UK, France and worldwide.

There are four plans, all excluding VAT: Web at £30 a month (branded ordering website and POS on the Go, no app), Starter at £30 (branded native iOS and Android app), Plus at £40 (app and ordering website) and Pro at £50 (app, ordering website and POS on the Go). The website can be added to Starter for £10 a month, additional locations are £1 a day each, and card payments are 2.5% + 30p through Stripe. On the app plans the app store developer account is £30 a year on Aexir’s account, or you can use your own Apple and Google accounts at about £130 a year paid to them. Setup, including the menu build and app publication, is done by the Aexir team, and typical go-live is under 30 days. Full details are on the pricing page.

2. Flipdish: from £79 a month for website and app

Flipdish, founded in Dublin in 2015 and now with offices in Dublin, London and Karachi, sells white-label ordering on its own or bundled with its own POS. You get a branded website and iOS and Android apps under your own name, and on the Essential package the till comes as part of the bundle rather than as an integration.

Flipdish publishes its UK prices on two pages (flipdish.com/gb/online-ordering and flipdish.com/gb/pricing, checked 28 October 2026). Website & Mobile App, its cheapest plan with iOS and Android apps, is from £79 a month per site billed annually, or £99 billed monthly; the page does not state whether VAT is included. A Website plan is from £49 billed annually (£69 monthly), and the Essential package, which adds the Flipdish POS, caller ID, CRM, marketing tools, staff management, integrated payments and reporting to your own branded website and apps, is from £119 a month per site billed annually or £139 monthly, ex VAT. A set-up fee is chargeable but its amount is not published, card and per-order rates are not on either pricing page, and the terms run for 12 months, auto-renewing, with written notice at least three months before the end of a term.

3. Slerp: £125 to £250 a month per site, depending on the native app

Slerp is a UK company founded in London in 2016 that markets itself as the UK’s number one online ordering system, a vendor claim. It offers branded web ordering at your own URL plus a branded app on its higher-tier plans, with strong loyalty, catering and click and collect features, built-in courier dispatch and POS integrations such as Lightspeed. Slerp states that it is not a POS itself.

Slerp’s pricing page is password protected. Its own AI information page (slerp.com/ai-info-page, checked 28 October 2026) states "from £125 to £250 per site per month", "depending on whether a branded native app is included", and says that on a 12 or 24 month term the app is built at no cost; VAT treatment is not stated. There is a £500 onboarding fee, waived if you go live within 30 days, and contracts are typically 12 or 24 months, with rolling terms available. A platform fee per order that "varies by plan and by order type" is not published. When we checked support.slerp.com on 15 October 2026, Slerp Pay card processing was 1.5% + 20p on UK standard cards. Headline stats such as 7.1x checkout conversion versus the industry average are vendor claims rather than independently verified figures.

4. Storekit: £298 a month per location for the app

Storekit is a London-based provider whose customers include Pizza Pilgrims, BAO and Tonkotsu. It covers takeaway and delivery ordering, QR order and pay at table, digital bills and catering from one webshop system, and it is one of the few providers that publishes full GBP plan pricing.

Storekit’s pricing page (storekit.com/pricing, checked 28 October 2026) lists Starter at £0 a month, Grow at £99 and Pro at £199, per location and ex VAT, with a setup fee from £199 per location on Pro, and Enterprise from £995 per brand a month. Its native app, App Studio, is a £99 a month add-on on Pro and included on Enterprise, so the cheapest route to your own app is £298 a month per location plus setup. Storekit says it never takes a commission, but every plan adds a flat per-order rate whose amount is not published, and card rates appear only as "Low rates" to "Our lowest rates". Starter, Grow and Pro are rolling monthly.

OrderYOYO: price not published

OrderYOYO is a Danish company headquartered in Copenhagen with a UK office in Manchester. It builds branded ordering websites and apps for takeaways on the restaurant’s own domain, alongside YOYO POS, YOYO Pay and YOYO Delivery, and positions itself explicitly against the marketplaces.

The pricing model is the big difference: OrderYOYO has no pricing page and, instead of a subscription, takes a commission on each order. Its homepage says "the more orders you take, the less commission you pay", but the rate, any setup fee, the card rate and the contract terms are not published on any page of its site (orderyoyo.com, checked 26 October 2026), so get your rate and your exit terms in writing before signing. It states a branded mobile app but does not say whether it is published as a native iOS and Android app.

Foodhub: price by quote

Foodhub, headquartered in Stoke-on-Trent, is different from everything else here: it is a consumer marketplace with a B2B arm, Foodhub for Business, that supplies EPOS hardware and a branded website and app. Marketplace listing is stated to be free for EPOS partners, so the direct-ordering product is sold alongside the marketplace rather than instead of it.

Pricing is by quote. Foodhub for Business publishes no rate card, setup fee amount or monthly price (foodhubforbusiness.com, checked 26 October 2026). Its terms bill EPOS and online-ordering rental weekly, inclusive of VAT, at an amount set on each Agreement Form, with an eight-week initial period followed by a rolling 12-month term and at least 30 days’ written notice; the site offers two months of free EPOS rental. The app is described as a fully branded restaurant app, but the native platform is not stated. Separately, its competitor comparison page showed an online card transaction fee of 3.4% + 20p and a setup fee of £99 to £125 when checked on 20 October 2026.

GloriaFood (Oracle): closing on 30 April 2027

GloriaFood built its name on a genuinely free core online ordering plan with no commission per order, with paid add-ons priced in US dollars (gloriafood.com, checked 26 October 2026). Its branded app pages describe a personalised app submitted to the Apple and Google stores but give no price. It is now owned by Oracle, and that ownership has become the story.

For UK restaurants choosing a system in 2026, that retirement date makes GloriaFood very hard to recommend regardless of price. We have written a separate guide for affected operators: what GloriaFood users in the UK should switch to, and the GloriaFood alternative for UK restaurants sets GloriaFood against Aexir with UK prices in pounds. Aexir’s step-by-step migration guide covers the move, and the Aexir team rebuilds your menu as part of setup.

Side by side

Where Aexir fits

Aexir suits independents and small groups that want their own app and ordering website under their own name, a flat monthly fee they can see before signing, and the menu build and app publication done for them. Starter is £30 a month ex VAT for the app, Plus £40 with the website and Pro £50 with POS on the Go as well. It fits less well if you want hardware EPOS from the same supplier (Flipdish’s Essential package and Foodhub lead with that), if you would rather pay a commission per order than a fixed fee (OrderYOYO), or if catering and courier dispatch built into the ordering platform are central to your trade (Slerp). Aexir runs alongside Just Eat, Deliveroo and Uber Eats but is not connected to them, and it has no published reviews yet (checked 28 October 2026).

What it will actually cost you

Three pricing models are in play. Flat subscription: Aexir publishes £30 to £50 a month ex VAT with the app from the £30 Starter plan, Flipdish publishes from £49 a month for a website and from £79 for website and app (£119 with its POS, billed annually), and Storekit publishes £0 to £199 per location, or £298 with its app add-on; Flipdish and Storekit leave the card or per-order rate off the page. Range only: Slerp’s pricing page is password protected, with £125 to £250 per site stated on its AI information page. Commission and quote: OrderYOYO takes a cut of every order at an unpublished rate it says falls as your volume rises, and Foodhub sets its weekly rental on each agreement. Figures checked 26 and 28 October 2026.

The pattern to watch is unpublished transaction fees. Even providers advertising "no commission" or "no hidden fees" often leave card processing and per-order charges off the pricing page, and those are the numbers that decide what a busy Friday actually costs you. A flat fee is only genuinely flat if the per-order charges are known too.

If you currently take orders through a commission-based channel, the maths of switching some of that volume to a flat fee depends entirely on your order numbers. You can run your own figures with our savings calculator, or right here:

How to choose

Feature lists blur together quickly. These are the questions that actually separate the providers above.

1. Total cost at your volume. Work out the monthly cost at your real order numbers under each model, flat fee versus commission, and insist on unpublished rates in writing before signing anything.
2. Web only, or a real app? Storekit’s £0 Starter tier and Aexir’s Web plan are website-based. For a branded app in the App Store and Google Play, the published routes are Aexir from the £30 Starter plan, Flipdish’s Website & Mobile App plan from £79, Slerp’s plans with a native app within its £125 to £250 range and Storekit’s Pro plan plus its £99 App Studio add-on; OrderYOYO and Foodhub quote on request.
3. Do you need a POS included? Flipdish bundles its own till on Essential, Foodhub leads with EPOS hardware, and Aexir includes POS on the Go, a browser till, on the Web and Pro plans. If you already have a till you like, check integrations instead.
4. Contract terms. Billing and term can differ a lot: Flipdish’s monthly billing costs £20 a month more than annual on its Website, Website & Mobile App and Essential plans, on a 12-month term that auto-renews with at least three months’ written notice; Storekit’s Starter, Grow and Pro are rolling monthly; Slerp’s contracts are typically 12 or 24 months, with rolling terms available; Foodhub’s terms move to a rolling 12 months after an eight-week initial period. Ask every provider for the minimum term and notice period in writing.
5. Who does the setup work? Building menus and testing an ordering flow takes real hours. Aexir’s team handles setup including the menu build; ask any provider exactly what they do versus what lands on you.
6. Longevity. GloriaFood’s retirement shows even an Oracle-owned platform can be switched off. Ask how long the provider has operated in the UK and what happens to your customer data if you leave.

The bottom line

There is no single best provider: the right one depends on how you want to pay and what you need in the box. On published prices for a plan with a branded native app, the order is Aexir at £30 a month ex VAT, Flipdish from £79 billed annually, Slerp within £125 to £250 per site and Storekit at £298 per location, while OrderYOYO and Foodhub price by commission or quote. The cheapest headline is only the start: compare the card and per-order fees, the contract term and who does the setup before you sign.

If you want ordering and a full POS from one supplier and the budget stretches to £119 a month billed annually on a 12-month term, Flipdish is a serious option. If you would rather pay per order than a fixed fee and are comfortable with an undisclosed commission, OrderYOYO built its model on that, and Storekit’s £0 Starter tier, plus its unpublished per-order rate, is a low-risk way to test web ordering. If catering and courier dispatch inside the ordering platform matter most, look at Slerp. Whichever way you lean, choose on written all-in numbers rather than homepage promises: Aexir’s are on the pricing page, so ask every rival for theirs in writing. We keep a dated, dedicated comparison page for each one: Storekit alternative, Flipdish alternative, Slerp alternative and OrderYOYO alternative, all gathered with the others on the alternatives hub.