Free tool
What did they actually keep?
Your Just Eat, Deliveroo or Uber Eats statement shows a payout and not much else you can read. Put the lines in here and see the total kept, the cost per order, and the real rate once VAT is out. In your browser, free, no sign-up.
Read me your statement
Copy the lines straight off your remittance or invoice, exactly as they are printed. Enter fee figures before VAT: if you are registered you reclaim the VAT on the fees, so the ex VAT number is the real cost. Nothing is stored on our servers and there is no sign-up.
Just Eat, one week, 120 orders.
£2,400
Your customers paid
£396
Just Eat kept
£2,004
Landed in your bank
| Line | Amount | What it is |
|---|---|---|
| What customers paid | £2400.00 | food total on the orders, VAT inside |
| Commission | -£336.00 | 14% of what customers paid |
| Card and payment fees | -£60.00 | 2.5% of what customers paid |
| Paid to you | £2004.00 | the payout figure on the statement |
| VAT on those sales | -£400.00 | never yours, it goes to HMRC |
| Actually yours | £1604.00 | what is left to buy food and pay wages with |
The three numbers the statement does not print
17%
of what your customers paid went to Just Eat, once every line is added up.
20%
of the revenue that is actually yours, with the VAT taken out first. This is the real rate.
£3.30
kept on every single order, on an average ticket of £20.00.
If every week looked like this one, Just Eat would keep £20,592 over a year. That is an extrapolation from one statement, not a forecast: quiet weeks and busy weeks both move it.
Percentage lines are applied to what the customer paid for food, which is how marketplace commission is normally charged. Enter fees ex VAT, because a VAT registered shop reclaims the VAT on them. Customer paid delivery and service charges are not counted as your sales here, so leave them out of the food total. Driver costs on your own orders, packaging, labour and rent are not in this breakdown either: this decodes the statement, it does not cost the business.
Now the useful comparison
Aexir is a flat monthly fee with no commission on orders, on published plans of £30, £40 and £50 a month ex VAT. The savings calculator takes the numbers you just decoded, 120 orders a week at about £20.00, and shows what the same trade looks like on your own app over a year.
See these numbers on your own appWant someone to go through your statement with you? Free callback.
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The rate in the contract is not the rate you pay
Every owner knows their commission percentage. Very few know what leaves the business once everything else on the statement is counted, because the statement is not laid out to tell you. Commission sits in one place, payment processing in another, the discount you agreed to fund in a third, and the tablet charge somewhere near the bottom. The only figure printed large is the payout, and a payout tells you what arrived, never what went.
Two things move the real number a long way. The first is that the extras stack: commission plus a processing fee plus a funded offer is a different animal from commission alone. The second is VAT. Marketplace commission is charged on the order value the customer paid, and for a registered shop selling hot food a sixth of that ticket was HMRC's from the start. Measure the deductions against the money that is genuinely yours and the rate climbs, often by several points.
None of that is an argument for leaving the marketplaces. They bring customers you would not otherwise meet, and for most shops that is worth paying for. It is an argument for knowing the price of each channel, so the regulars who already know your name are not arriving through the most expensive door you own.
Where to find each line on your statement
| Put in this | Usually printed as |
|---|---|
| What customers paid for food | Order value, gross sales, food sales or total order amount, excluding the delivery and service charges the platform adds |
| Commission rate | Commission, service fee or partner fee, shown as a percentage or as an amount you can divide by the order value |
| Card or payment fee | Payment processing, card fee, transaction fee, sometimes folded into a single combined rate |
| Ads, boost or offers you funded | Advertising, sponsored listing, boost, promotion or the shop funded share of a discount |
| Fixed charges | Tablet or hardware rental, printer, subscription, admin or joining fee lines |
Wording varies between platforms and between contracts, so read your own paperwork rather than assuming. If a line does not exist on your statement, leave it at zero.
What to do with the number
- Check the rate you are billed matches the rate you agreed. Divide the commission line by the order value. If it does not land on your contracted percentage, ask why before you do anything else.
- Price the channel into the menu. A dish priced for the counter loses money on a marketplace. The menu markup calculator works out what each dish must sell for on a platform to keep your margin, and the food cost calculator tells you what that margin is in the first place.
- Separate new customers from regulars. Paying to be found is reasonable. Paying the same rate forever on the customer who orders the same thing every Friday is the leak worth closing.
- Compare it with a flat fee honestly. The savings calculator takes your order count and average ticket and shows the year on a flat monthly plan instead, including what delivering your own orders costs. Published plans are on the pricing page.
For the background on how the rates got this high, there is a full breakdown of how much commission Just Eat takes and a practical guide to cutting delivery app commission. Cuisine specific walkthroughs exist for curry houses and pizzerias.
Statement questions.
What owners ask when the payout does not look like the sales.
Because several deductions come off the same pot before the money reaches you: commission on the order value, a card or payment processing fee, anything you funded through ads, boost or a discount offer, and any fixed charges such as a tablet or subscription line. Each one looks small on its own. Added together they are usually far larger than the headline commission rate, which is why the decoder above totals them and shows the combined figure as a percentage.
Marketplace commission is normally calculated on the order value the customer paid, which has VAT inside it for a VAT registered shop selling hot food. That matters because the VAT was never your money. Measured against the revenue that is genuinely yours, a commission rate looks meaningfully higher than the number in your contract. The decoder shows both figures side by side.
Without, if you are VAT registered. Platforms add VAT to their fees and a registered business reclaims that VAT, so the ex VAT figure is the real cost to you. Statements usually show the fees net and then a VAT total at the bottom. If you are not VAT registered you cannot reclaim it, so use the figures including VAT and answer No to the VAT question.
No, and it should not. The delivery and service charges a marketplace adds at checkout are the platform's revenue, not your sales, so putting them into the food total would overstate your turnover and understate the real rate. Enter only the food total on the orders. Driver cost, packaging, labour and rent are outside this tool too: it decodes a statement, it does not cost your whole business.
No. It is one statement multiplied out, and it is labelled as an extrapolation for that reason. A quiet January and a busy Friday in June both move it. It is useful as a scale check rather than a forecast: if a single ordinary week shows a four figure annual leak, that is worth knowing before you renegotiate anything.
Taking orders through your own branded app and ordering website, where you pay a flat monthly fee instead of a percentage. Aexir plans are £30, £40 and £50 a month ex VAT with no commission on orders. Most shops run it alongside the marketplaces rather than instead of them, moving their regulars across first and leaving the platforms to bring new customers in. The savings calculator turns your own order numbers into the annual comparison.
Stop paying a percentage on your own regulars.
Your own branded ordering app and website, a flat monthly fee, and no marketplace commission on any order.