OrderYOYO Alternatives for UK Takeaways: The One We Would Pick

If you run a UK takeaway, OrderYOYO has almost certainly crossed your radar. It is one of the biggest names in branded ordering websites and apps, now claiming more than 16,000 restaurants and takeaways across Europe. The question owners keep asking is more basic than the marketing: what does it actually cost, and is there a better deal? Here is our honest answer, verdict first.

Why we would pick a flat fee

Let us be fair from the start: OrderYOYO is a serious operator with a genuine product, and this article treats it as one. But its pricing is quote based and commission based, and no rates appear on its homepage, its online ordering page or its UK Terms of Use. Aexir publishes every price at /pricing and charges no commission on any plan, which is why it is the alternative we would pick.

That is the short version. The rest of this article explains how OrderYOYO's model actually works, when staying put is the right call, and when the maths tips the other way.

What OrderYOYO offers

OrderYOYO's core product is a branded ordering website and app for your own takeaway, so orders come to you directly rather than through a marketplace listing. Around that sit Order with Google, a POS, payment processing, a self-service kiosk option, and marketing tools including Google Ads, SMS marketing and loyalty programmes. New partners get free flyers and Google Ads to launch with, plus a Partner Centre dashboard for tracking revenue and updating the website.

The commercial pitch is genuinely low risk at the start: there are no upfront charges, and nothing is billed until orders begin arriving. Commission is then calculated and billed on a weekly invoice. The homepage describes the sliding scale plainly: "The more orders you take, the less commission you pay."

Notice that OrderYOYO positions itself against the big delivery marketplaces rather than against flat-fee software. Its own marketing claims restaurants keep up to 20% more profit compared with third-party delivery apps, and against those platforms that framing is reasonable. Against a flat monthly fee, the comparison looks rather different.

A company in acquisition mode

OrderYOYO was founded in Copenhagen in 2014 and entered the UK in 2016, when Jungle Grill in Manchester became its first restaurant outside Denmark. Its UK company has been registered in Manchester since April 2016, and the group runs offices in Copenhagen, Manchester, Berlin and Amsterdam.

Much of its growth has come from buying competitors: Happz in 2021, the app smart merger in 2022, Kingfood and Gustoco in 2023, Derby-based App4 in 2024, and Netherlands-based Foodticket, announced in October 2025. Private equity firm Pollen Street Capital invested in May 2025 to accelerate exactly this kind of expansion. If your current provider is one of those acquired brands, you may already be an OrderYOYO customer without having chosen it.

The pricing question

Here is the part every owner asks about first: what does it cost? OrderYOYO does not publish its commission rates. We checked the homepage, the online ordering product page and the UK Terms of Use, and no percentage or price appears on any of them. Pricing is quote based, agreed deal by deal.

Two things are clear from its own site, though. Commission is a percentage of your sales that reduces as your volume grows, and it is billed weekly. The UK terms also state that OrderYOYO acts as an agent on behalf of the restaurant and charges a small handling fee on each order, shown to your customer at checkout.

When staying with OrderYOYO makes sense

A commission model is not automatically a bad deal. It genuinely suits some situations, and honesty demands we list them.

• Your order volume is low or unpredictable, so a percentage of not very much stays cheaper than any fixed fee.
• You want zero upfront risk while you test online ordering, since nothing is charged until orders arrive.
• You value the bundled extras, such as launch flyers, Google Ads support and the Partner Centre dashboard.
• You have negotiated a written rate you are genuinely happy with, and your weekly invoices confirm you are actually paying it.

When the maths favours switching

A commission is a percentage of every order, so the bill rises in step with your sales. A flat fee stays the same whether you take £500 or £15,000 a month. We cannot tell you OrderYOYO's rate because it is not published, but you can read your own off a weekly invoice: divide the commission charged by your order revenue for that week.

Then compare it with a fixed cost. Aexir's plans are £30 per month ex VAT for Web and Starter, £40 for Plus and £50 for Pro, with no commission on any plan. If your commission across a month adds up to more than your chosen plan, every pound above that line is the price of the percentage model, and it grows as your takeaway grows.

Plug your own numbers into the savings calculator to see the gap at your volume. If you would rather stay on this page, the calculator below does the same job.

What you get with Aexir

The £30 Web plan includes a branded ordering website plus POS on the Go, a browser till you can run on any device. Starter is also £30, and the Plus and Pro tiers at £40 and £50 add fully branded native iOS and Android apps, table ordering, loyalty and push notifications. Every price is on the pricing page, ex VAT, with nothing quote based.

How switching works

Switching ordering providers sounds disruptive, but most of the work sits with the new provider rather than with you. Aexir handles setup, including building your menu, and typical go-live is under 30 days.

1. Check your OrderYOYO agreement for any notice period, and time the move around it.
2. Pick a plan and share your current menu; the Aexir team rebuilds it for you.
3. Review your new branded site, and your apps on the higher tiers, before anything goes live.
4. Go live, point customers at the new site, and keep the old channel running in parallel until you are confident.

If you are weighing up more than these two providers, our comparison of the best restaurant ordering app providers in the UK covers the wider field. And if you arrived here after the GloriaFood news, we have a separate guide for GloriaFood users in the UK.