aexir
Aexir for chicken shops

Your own ordering app and website for your chicken shop

An online ordering system for fried chicken and peri peri takeaways: your own branded iOS and Android app, ordering website and browser till (POS on the Go), built around piece counts, heat levels and meal deals, for a flat monthly fee at published prices from £30 a month ex VAT.

Aexir for chicken shops: branded restaurant ordering app on mobile

Aexir is an online ordering system for independent restaurants and takeaways: their own branded iOS and Android ordering app, ordering website and browser till (POS on the Go), for a flat monthly fee at published prices. For a fried chicken shop or a peri peri takeaway that means wings by the count, bone-in pieces, strips, burgers, rice boxes and family buckets on one clear menu, heat levels and dips chosen in the app instead of shouted across the counter, and late-night orders that arrive paid. Aexir Digital Ltd is based in Manchester and sets up restaurants in the UK, France and worldwide.

What you get.

Piece counts, heat levels and dips

Sell wings in 6, 10 or 20, bone-in chicken by the piece and strips by the portion, each as one item with a choice rather than a page of near-identical lines. Heat level and sauce can be set as choices the customer must make, so no order arrives without them.

Buckets, boxes and meal deals

Add a meal upgrade with fries and a drink to every burger, wrap and box, and build family buckets with a set number of pieces, sides and drinks. Customers choose inside the bucket and the price stays fixed.

Ordering hours that follow your trade

Set your ordering hours per day, so your app and website take orders exactly when you are open, late Friday and Saturday nights included, and stop when you close.

Stock counts for wings and specials

On the Web and Pro plans, POS on the Go lets you give an item a stock count that goes down as orders are sold, so you can see the wings running low and switch them off with one tap before anyone pays for wings you no longer have at the end of the night.

Delivery on your terms

Set your delivery area, a minimum order and estimated times (POS on the Go also lets you draw delivery zones on a map, though app and website checkout currently prices delivery by distance), and use your own drivers or partner couriers charged per delivery. Fried chicken loses its crunch on a long journey, so a compact zone protects the food as well as the margin.

Loyalty for weekly regulars

Run stamps, points or tiers, tracked automatically in the app. A free box after a set number of meals, or points that reward the family bucket more than a single portion of wings.

Running a chicken shop on your own ordering channel.

How to structure a chicken shop menu for online ordering

A chicken shop menu is a grid: the same chicken in different counts, cuts and flavours. Online, that grid has to collapse into a handful of items with clear choices, or a customer ends up scrolling past forty near-identical lines on a phone.

A layout that works for most fried chicken and peri peri menus:

  • Wings: one item, with the count (for example 6, 10 or 20) as the choice and a price on each count.
  • Bone-in pieces: 2, 3 or 4 pieces as one item. If you let customers ask for breast, thigh or leg, make it a choice, with a supplement on breast if you charge one.
  • Strips, popcorn chicken and fillet burgers: separate items, each with its own sauce or heat choice.
  • Heat and flavour: for peri peri, a heat choice the customer must make (for example lemon and herb, mild, medium, hot, extra hot); for fried chicken, a sauce choice, with extra dips priced as extras.
  • Meal upgrade: fries and a drink on every burger, wrap and box, with swaps to peri fries, rice or coleslaw for a supplement.
  • Buckets and family boxes: a fixed number of pieces with sides and drinks, choices inside, priced as one item.
  • Rice boxes and wraps: a chicken choice and a heat or sauce choice, so one item covers the whole range.
  • Halal: if your chicken is halal, say so clearly in the app description and on the items it applies to, and name your supplier's certification body if there is one, so customers who need it can check before they order.

Allergens, coatings and the fryer

In a chicken shop, allergens tend to sit in the coatings, marinades and dips: gluten in flour-based coatings and batters, milk in buttermilk marinades, egg in some batters and in mayonnaise-based dips, mustard and celery in some spice blends, and soya or sesame in some sauces. Read your supplier specification sheets, and think about shared fryer oil before you describe anything as gluten-free.

Food Standards Agency best-practice guidance for food sold online says allergen information should be available before the customer completes the order and again when the food arrives, for example on a label or a printed menu in the bag (Allergen information for non-prepacked foods: best practice, gov.uk, checked 28 October 2026). Every Aexir menu item has its own description where you list allergens, and you can update it from your dashboard as soon as a recipe or supplier changes.

Calories: England's calorie labelling rules apply to businesses with 250 or more employees and cover online menus and delivery apps (The Calorie Labelling (Out of Home Sector) (England) Regulations 2021, gov.uk implementation guidance, checked 28 October 2026). An independent chicken shop under that size is not required to show them.

Peak times: evenings, late nights and weekends

Start with your own order history: the analytics in Aexir show what time your orders come in and which items sell. The times to plan for are typically the evening rush, late weekend nights and local events, and in a chicken shop the bottleneck is usually fryer capacity rather than the counter.

Fried chicken does not hold well, so the useful levers are about timing: quote realistic collection times at peak, set delivery estimates you can meet, keep the delivery zone compact, and send push offers on quieter weeknights rather than on the nights you are already full.

Loyalty ideas for chicken shop regulars

Regulars are the trade worth protecting, because their orders through your own app are covered by your flat monthly fee and the published card rate rather than marketplace commission. Rewards that suit a chicken shop:

  • Stamps per box or meal, with a free box at a set number. Easy for a regular to keep track of.
  • Points per pound, so the family bucket earns more than a single portion of wings.
  • A tier for your most frequent customers with a standing perk, such as a free extra dip or an upgrade to peri fries.
  • A student promo code during term time if you are near a college or university, switched off when term ends.
  • A first-order promo code on a counter card and in your collection bags, for customers who currently find you through a marketplace.
  • A new flavour or heat level each month, announced by push notification to everyone with your app.

The commission maths on a chicken shop order

Every marketplace order carries a percentage fee. The published UK rates, checked on 28 October 2026: Uber Eats lists 30% on orders Uber delivers (33% for Uber One members), 13% on self-delivery and 13% on pick-up, excluding VAT (merchants.ubereats.com/gb/en/pricing). Just Eat lists 14% commission plus VAT where you use your own drivers and 30% plus VAT where Just Eat delivers; its own example is £3.36 or £7.20 including VAT on a £20 order (just-eat.co.uk/partner/signup). Deliveroo does not publish a rate on its UK restaurant site (merchants.deliveroo.com/en-GB).

Worked example, not a typical order value: a chicken shop taking 150 orders a week at £18 each. All figures exclude VAT.

Fees on a worked example of 150 orders a week at £18, ex VAT, at published rates checked 28 October 2026
Channel and published rateFee on one £18 order150 orders a weekOver 52 weeks
Uber Eats, Uber delivers (30%)£5.40£810£42,120
Just Eat, Just Eat delivers (30%)£5.40£810£42,120
Just Eat, your own drivers (14%)£2.52£378£19,656
Uber Eats, you deliver or the customer collects (13%)£2.34£351£18,252
Aexir Pro, £50 a month, card payments at 2.5% + 30p75p card fee£112.50 card fees, plus the plan£6,450 (£5,850 card fees and £600 plan)

Marketplace delivery rates include their courier. Your own deliveries cost you drivers or partner couriers charged per delivery, so add that before comparing. Marketplaces also bring you customers who do not know you yet, while your own app has to be promoted. The fairest comparison is collection and own-driver orders.

Lower order values make the fixed part of a card fee weigh more: 30p is a bigger share of an £18 order than of a £25 one. Even so, at the published rates the card fee on the example order is 75p against £2.34 to £5.40 in marketplace commission. To check your own figures, use the savings calculator linked below, or type the lines from a real marketplace statement into the free delivery statement decoder at aexir.com/delivery-statement-decoder.

How it works.

1

Send us your menu however you have it: the board, a PDF or the printed leaflet. We map every piece count, heat level, sauce, bucket and meal upgrade, so the app matches what customers already order at the counter.

2

We build your branded app and ordering website with your name, colours and photos. You check the menu, every price and the design, and nothing goes public until you approve it.

3

We submit the app to the App Store and Google Play under your own brand. Most businesses are live within 30 days of signing up.

4

Orders arrive at your counter on the Aexir POS or your kitchen printer, already paid, with the heat level, sauce and every extra listed. You fry, pack and hand over or deliver, and the customer stays on your list rather than a marketplace's.

From £30 a month ex VAT. A flat monthly fee at published prices.

Web and Starter £30, Plus £40 and Pro £50 a month ex VAT, with card payments at 2.5% + 30p per transaction. Choose the plan that covers what you need: your own app, an ordering website, POS on the Go, or all three.

The table above is a worked example. Put your own weekly orders and average basket into the calculator to see what the published marketplace rates add up to over a year. Open the savings calculator.

Common questions.

One that handles piece counts, heat levels, dips and buckets as choices rather than dozens of separate items, takes payment, lets you set your own delivery area and hours, and keeps the customer data with you. Aexir gives a chicken shop its own branded app, ordering website and POS on the Go for a flat monthly fee at published prices, from £30 a month ex VAT.

Yes. Wings can be one item with 6, 10 or 20 as the choice, heat level and sauce can be choices the customer must make, and extra dips can be priced as extras. The price updates as the customer chooses, and the order arrives with everything listed.

Yes. Build buckets and boxes as their own items with a set number of pieces, sides and drinks, and let customers choose inside them at a fixed price. Add a meal upgrade to burgers and wraps, and run offers or promo codes on top for quieter nights.

Yes. You set your ordering hours per day, so your app and website take orders for as long as you trade. Card orders arrive already paid, with the customer's details and delivery address on the order.

No. Aexir runs alongside the marketplaces but is not connected to them, so marketplace orders stay on their tablets and your own app and website orders arrive in Aexir. Keep a listing for new customers if it earns its keep, and move regulars to your own channel at your own pace.

In the UK, a month ex VAT: Web £30 (ordering website and POS on the Go, no app), Starter £30 (your own iOS and Android app), Plus £40 (app and ordering website) and Pro £50 (app, ordering website and POS on the Go). Card payments are 2.5% + 30p per transaction. Partner courier delivery is charged per delivery if you use it. Full details are on the pricing page.