Simple pricing that helps you
Aexir's white-label solution is feature-packed and affordable, designed so food businesses can grow their own ordering channel without handing a percentage of every order to a marketplace.
At a glance
From
£1/day
Web or Starter £30/mo ex VAT, around £1/day. Plus £40, Pro £50.
Yours
100%
Your app, your customers, your data, not a platform's.
Developer account
£30/yr
Published under the Aexir account, or your own for ~£130/yr.
Hardware
~£199
Only if you need a tablet and printer.
Choose your plan.
One simple monthly price, no percentage cut of your sales. From £1/day, all ex VAT.
Showing UK pricing in pounds.
Pro
Popular£50/mo
ex VAT
Run the business from anywhere with POS on the go.
The complete platform:
- ✓Everything in Plus: branded apps + ordering website
- ✓POS on the Go: run the whole business from any browser
- ✓Live orders, courier tracking & one-tap driver reassignment
- ✓Total menu control: stock, schedules, display order, seasonal sections
- ✓Refunds, dashboards & per-branch settings from anywhere
Plus
£40/mo
ex VAT
Reach customers who would rather order from a browser than an app.
Everything in Starter, plus:
- ✓Branded ordering website (yourname.aexir.com)
- ✓Same live menu, always in sync
- ✓No-download, frictionless web ordering
Starter
£30/mo
ex VAT · around £1/day
Your fully branded ordering app and all the tools to run it.
Everything you need to take orders under your brand:
- ✓Fully branded iOS & Android apps
- ✓Loyalty, offers & push campaigns
- ✓QR table ordering
- ✓Mini POS (native till app)
Web
£30/mo
ex VAT · web only
Take orders online and run the till, no apps needed.
The web-only way in:
- ✓Branded ordering website (yourname.aexir.com)
- ✓POS on the Go: the till & back office in any browser
- ✓Live menu management, always in sync
- ✓Upgrade to the full branded app any time
What's in each plan
Every price above is the whole price, ex VAT, published here and nowhere hidden.
| Feature | Pro | Plus | Starter | Web |
|---|---|---|---|---|
| Branded iOS & Android apps | ✓ | ✓ | ✓ | - |
| Branded ordering website | ✓ | ✓ | - | ✓ |
| Delivery & collection ordering | ✓ | ✓ | ✓ | ✓ |
| Scheduled orders (preorders) with kitchen alerts | ✓ | ✓ | ✓ | ✓ |
| QR table ordering | ✓ | ✓ | ✓ | - |
| Apple Pay & Google Pay at checkout (Stripe) | ✓ | ✓ | ✓ | ✓ |
| In-app live order tracking | ✓ | ✓ | ✓ | - |
| Loyalty rewards (stamps & points) | ✓ | ✓ | ✓ | - |
| Extended loyalty & promo management from the till | ✓ | - | - | - |
| Offers & promo codes | ✓ | ✓ | ✓ | ✓ |
| Push campaigns sent from the till | ✓ | - | - | - |
| Push notifications to app customers (via Firebase console without POS on the Go) | ✓ | ✓ | ✓ | - |
| POS on the Go (till & back office in any browser) | ✓ | - | - | ✓ |
| Mini POS (native till app) | ✓ | ✓ | ✓ | - |
| Live menu management, synced everywhere | ✓ | ✓ | ✓ | ✓ |
| Upload menu photos straight from the till | ✓ | - | - | ✓ |
| Custom menu display order (sections & items) | ✓ | - | - | ✓ |
| Hide seasonal menu sections with one switch | ✓ | - | - | ✓ |
| Menu & stock scheduling by time and day | ✓ | - | - | ✓ |
| Stock control & inventory counts | ✓ | ✓ | ✓ | ✓ |
| Ingredient-level inventory (recipes & components) | ✓ | - | - | ✓ |
| Per-order courier dispatch & tracking | ✓ | ✓ | ✓ | ✓ |
| Order source badges (iOS / Android / web) | ✓ | - | - | ✓ |
| Card refunds from the till | ✓ | ✓ | ✓ | ✓ |
| Staff messaging to the till, with seen receipts | ✓ | - | - | ✓ |
| Sales dashboard & analytics with CSV export | ✓ | ✓ | ✓ | ✓ |
| Per-branch delivery zones, service fee & settings | ✓ | ✓ | ✓ | ✓ |
| Staff accounts | ✓ | ✓ | ✓ | ✓ |
| Multi-location support | ✓ | ✓ | ✓ | ✓ |
Developer account.
On Aexir account
Recommended£30/yr
We manage the developer account. Your app is published under our account. Faster to go live, typically saves 1-2 weeks.
Your own account
Full ownership£130/yr
You set up your own Apple & Google developer accounts. You own everything outright. Slightly longer setup. We guide you through every step.
Hardware (if needed)
If you already have a compatible Android tablet and Bluetooth receipt printer, you're good to go. If not, hardware is typically around £199. We'll advise you during setup.
Optional add-ons.
Enhance your plan with extras. Only pay for what you need.
Branded Ordering Website
Included in Plus & Pro
Not every customer wants to download an app. Your branded website lets anyone order from a browser. Included in Plus and Pro, or add it to Starter any time for £10/month (ex VAT).
- ✓Same live menu as your app, always in sync
- ✓No account needed, quick, frictionless ordering
- ✓Orders feed straight into your POS and dashboard
- ✓No hosting or technical setup needed
Additional Locations
+£1/day per location
Each additional location gets its own menu, ordering flow, and reporting, all managed from one place.
- ✓2 locations = ~£2/day total
- ✓3 locations = ~£3/day total
Built for profit. Not for platform revenue.
Marketplaces like Uber Eats and Deliveroo can take up to 35% of every order. Aexir charges a simple flat monthly rate instead, with no percentage cut of your sales, so your margin stays yours as you grow.
up to 35%
What marketplaces take
£1/day
Flat subscription
100%
Customer data yours
Built for profit
Every pound of margin stays yours.
A flat subscription, not a percentage of every order. Transparent pricing, and every customer is yours forever.
Deeper reading on cost
The full UK pricing landscape, side by side.
Compare custom-built apps, no-code site builders, listing platforms, and white-label builders, with real 2026 numbers for setup, year one, and year three.
Common questions answered.
Yes. Web and Starter are £30/month (ex VAT), around £1/day. Plus is £40/month and Pro is £50/month. Exact pricing depends on the number of locations and your requirements. Get in touch and we'll give you a specific number.
Web (£30/mo) is web only: a branded ordering website plus POS on the go, no native apps. Starter (£30/mo) is your fully branded iOS and Android app with menu, table ordering, loyalty, analytics, a Mini POS and a flat monthly fee at published prices. Plus (£40/mo) adds the ordering website to the app. Pro (£50/mo) adds POS on the go. All prices ex VAT.
POS on the go is our browser-based point of sale for owners and managers. Manage live orders, your menu, stock and deliveries from any device, without the till. It is included in the Pro plan.
Card payments are processed through Stripe at 2.5% + 30p per transaction, the same rate on your app and your website. Of that, 1% + 10p is an Aexir platform contribution and the rest covers Stripe. There is no marketplace-style commission on your menu prices on top, and no percentage band that climbs as you get busier. If you use our delivery integration, a per-delivery fee applies, and additional locations are £1 a day each. Everything else is your flat monthly subscription.
To publish on app stores, a developer account is required. Use ours for £30/year (faster, we handle admin) or set up your own for full independence (~£130/year). We'll advise which is right for you.
Not necessarily. If you already have a compatible Android tablet and Bluetooth receipt printer, you're good to go. If you do need hardware, it's usually around £199.
A branded ordering website at yourname.aexir.com is included in the Plus and Pro plans, ideal for customers who prefer not to download an app. On Starter you can add it any time for £10/month (ex VAT).
Yes, try the interactive app demo linked in the nav. For a full walkthrough tailored to your restaurant, just get in touch and we'll set up a call.
No surprises. Just results.
Start from £1/day. Cancel any time. Own your orders from day one.