How Much Commission Does Just Eat Take? UK Rates Explained

The short answer: Just Eat charges UK restaurants a commission of around 14% plus VAT on marketplace orders (you deliver, or the customer collects), plus an admin charge on each order. Let Just Eat couriers handle delivery and the total platform take is widely reported between the low twenties and 30% of the order. Rates vary by agreement, so your partner dashboard is the final word. This guide breaks down every line of the fee stack, shows what it adds up to over a year, and covers what owners are doing to shrink it.

The headline rates in 2026

Just Eat runs two main models for UK partners. On marketplace, the customer orders through Just Eat but you handle fulfilment with your own drivers or over the counter. On full service, Just Eat couriers deliver for you, and the extra service is priced into a much higher total take.

What stacks on top of the headline percentage

• The admin charge: a per-order fee on top of commission, commonly reported at around 50p plus VAT on self-delivered orders.
• VAT at 20% on commission and fees. If your takeaway is not VAT registered, you cannot reclaim it, so the real rate is a fifth higher than the headline number.
• Paid promotions: top-of-search placement and offer stamps are charged separately and come straight out of the same margin.
• Menu price pressure: platform terms discourage charging more on Just Eat than in the shop, which is why many owners quietly reprice everywhere. The [menu markup calculator](/menu-markup-calculator) shows what each dish must sell for to protect a chosen margin.

What 14% actually costs on a real order

Take a £20 order on marketplace. Commission at 14% is £2.80, the admin charge adds around 50p, and VAT on those fees adds another 66p. That is £3.96 gone before you buy a single ingredient. If Just Eat delivers the same order at a 30% total take, the platform share is £6.00 plus VAT on fees.

Now scale it. A takeaway doing 150 platform orders a week at a £20 average puts £3,000 a week through Just Eat. At 14% plus 50p an order that is £495 a week in fees before VAT, which is around £25,700 a year. The percentages sound small on one order. Across a year they are a staff wage.

The savings calculator above runs the same maths on your own weekly numbers, across Just Eat, Deliveroo and Uber Eats, in about ten seconds.

How Just Eat compares with Deliveroo and Uber Eats

Just Eat marketplace at around 14% is the cheapest of the big three for shops that deliver their own orders. Deliveroo and Uber Eats full-service tiers are widely reported at 25% to 35%. The comparison that matters more, though, is any of them against a direct channel at 0% commission. The full side-by-sides are in Just Eat vs your own app and the Deliveroo alternative guide.

How owners bring the Just Eat bill down

1. Keep Just Eat for discovery. It is still the default search engine for UK takeaway, and commission on a genuinely new customer is a defensible acquisition cost.
2. Move repeat orders to your own channel. A branded app and ordering website with [flat published pricing](/pricing) takes the 14% plus fees off every regular who switches.
3. Point every physical touchpoint at the direct channel: bag stickers, receipt inserts, a QR code on the counter and the menu.
4. Reward the switch. Loyalty stamps and push notification offers only exist on your own channel, and they are included in every Aexir plan.

That hybrid pattern is covered step by step in the 30-day online ordering setup guide. None of it requires leaving Just Eat, and most shops should not leave entirely.