How Much Commission Does Deliveroo Take? UK Rates Explained

The short answer: Deliveroo does not publish a commission rate card for UK restaurants. Its merchant site carries no percentages at all, and every rate is agreed deal by deal. What partners and industry guides consistently report is a total take of around 25% to 35% of the order value where Deliveroo riders deliver, and a materially lower rate, commonly reported in the 14% to 16% range, where you deliver your own orders through Marketplace+. VAT at 20% sits on top of whatever rate you agree. Your partner agreement and your remittance statements are the only definitive record. This guide, the companion to our Just Eat commission breakdown, walks through every layer of the stack and what it adds up to over a year.

What Deliveroo publishes, and what it does not

Unlike a software subscription with a pricing page, Deliveroo quotes each restaurant individually. We checked its UK merchant site and its become-a-partner page in September 2026: no commission percentage, onboarding fee amount or tablet cost appears on either. The page does confirm the two fulfilment models, Deliveroo riders or your own drivers through Marketplace+, and that UK partners are paid weekly on Thursdays. Everything else arrives with the contract.

What stacks on top of the headline percentage

• VAT at 20% on commission and fees. If your takeaway is not VAT registered you cannot reclaim it, so an agreed 25% rate really costs you 30% of the order.
• An onboarding fee. Third-party guides describe a one-off fee covering menu photography and setup, but Deliveroo does not publish the amount. Press coverage in 2020 reported the joining fee dropping from £425 to £50 during the pandemic, and third-party figures since then vary, so get yours in writing rather than trusting any blog number, including this one.
• Tablet costs. Third-party guides report rental of roughly £5 to £7 a week where you use Deliveroo hardware rather than a POS integration. Again, not on Deliveroo's public pages.
• Paid marketing. Sponsored placement and offer campaigns are charged separately and come out of the same margin.
• Refund clawbacks. Customer refunds are typically deducted from your payout, which quietly raises your effective rate in any week with a few disputes.
• Menu price pressure. Many owners reprice their Deliveroo menu upward to claw the commission back. The [menu markup calculator](/menu-markup-calculator) shows what each dish must sell for to protect a chosen margin.

What a 25% rate actually costs on a real order

Since Deliveroo publishes no rate, treat this as an illustration using the bottom of the widely reported full-service range. On a £20 order at 25%, commission is £5.00 and VAT on it adds £1.00, so £6.00 is gone before ingredients, staff or packaging. At the top of the range, 35%, the same order loses £7.00 plus £1.40 VAT, which is £8.40. On Marketplace+ at an illustrative 15%, the deduction is £3.00 plus 60p VAT, though you then carry the delivery cost yourself.

Now scale the 25% illustration. A takeaway doing 150 Deliveroo orders a week at a £20 average puts £3,000 a week through the platform. At 25% that is £750 a week in commission before VAT, which is £39,000 a year. At 35% it is £54,600. The percentage sounds abstract on one order. Across a year it is a full-time wage, and possibly two.

The savings calculator above runs the same maths on your own weekly numbers, across Deliveroo, Just Eat and Uber Eats, in about ten seconds.

And because Deliveroo's pricing lives in your paperwork rather than on a public page, the delivery statement decoder is the more precise tool: it takes the lines off a real Deliveroo, Just Eat or Uber Eats remittance and shows what was actually kept, per order and as a share of your revenue.

How Deliveroo compares with Just Eat and Uber Eats

Just Eat is the cheapest of the big three for shops that deliver their own orders: its marketplace model is commonly reported at around 14% plus VAT plus an admin charge per order, and we break it down line by line in How much commission does Just Eat take?. Deliveroo and Uber Eats full-service tiers sit in the widely reported 25% to 35% band, and none of the three publishes a single UK rate card. The bigger comparison, though, is any of them against a direct channel at 0% commission, which is the subject of our Deliveroo alternative guide.

The flat-fee comparison

The structural problem with a percentage is that it grows with your success. A flat fee does not. Aexir gives you a branded ordering website with a browser POS, and on higher tiers fully branded native iOS and Android apps, QR table ordering, loyalty and push notifications, for a flat £30 to £50 a month excluding VAT, with no marketplace commission on any plan. On the 150-orders-a-week illustration above, the difference between £39,000 a year in commission and a flat subscription is not a rounding error, it is the margin of the business. Every plan is published on the pricing page, so you can check the numbers rather than book a sales call.

How owners bring the Deliveroo bill down

1. Keep Deliveroo for discovery. It puts you in front of customers who would never have found you, and commission on a genuinely new customer is a defensible acquisition cost.
2. Move repeat orders to your own channel. A branded app and ordering website with flat published pricing takes the full percentage off every regular who switches.
3. Point every physical touchpoint at the direct channel: bag stickers, receipt inserts, a QR code on the counter and the menu.
4. Reward the switch. Loyalty stamps and push notification offers only exist on your own channel, and Aexir's higher tiers include both.
5. If you self-deliver anyway, ask about Marketplace+. Owners who already run drivers report meaningfully lower rates than full service, and the listing benefit is the same.

That hybrid pattern is covered step by step in the 30-day online ordering setup guide. None of it requires leaving Deliveroo, and for most shops the right answer is shrinking the commission base rather than deleting the account.