Just Eat vs Deliveroo vs Uber Eats: Fees for Restaurants Compared (2026)

Delivery app fees for restaurants are the commission and charges that Just Eat, Deliveroo and Uber Eats deduct from each order placed through their apps: usually a percentage of the order plus VAT, with extras for sign-up, hardware and delivery. Only two of the three publish their UK percentages. This guide puts every published figure side by side, from each vendor’s own partner page on 26 October 2026, then works through what £2,000 a week of marketplace sales costs on each and through a direct channel. Aexir sells the direct channel, so we have kept to published figures and written "not published" where a vendor does not say.

How we compared them

Every figure below was read from the vendor’s own UK partner pages on 26 October 2026: just-eat.co.uk/partner/signup, merchants.deliveroo.com (home and FAQ pages) and merchants.ubereats.com/gb/en/pricing with its FAQ page. Where a vendor does not publish a figure we write "not published" rather than repeating third-party blogs or estimating. Your partner agreement overrides anything on a public page.

What do Just Eat, Deliveroo and Uber Eats charge restaurants?

Two things stand out. First, Just Eat and Uber Eats publish almost identical rates: 30% when they deliver, 13% or 14% when you do. Second, Deliveroo is the outlier on transparency rather than price: its merchant site and FAQ confirm the weekly Thursday payout and nothing else, so any Deliveroo percentage you read elsewhere, including the partner-reported ranges in our Deliveroo commission guide, comes from restaurants, not Deliveroo.

Just Eat’s sign-up FAQ mentions only the commission, not the per-order admin charge partners have reported in the past, so check your agreement for anything beyond the percentage.

Which delivery app is cheapest for a takeaway that delivers its own orders?

On published rates, Uber Eats at 13% is one point below Just Eat at 14%: 22p before VAT on a £22 order, about 26p after it, close enough that the decision should turn on where your customers already order. The bigger difference is up front: Uber Eats charges £650 ex VAT to activate and Just Eat publishes no joining fee. At 22p an order it would take nearly 3,000 self-delivered orders for the lower Uber Eats rate to pay back the activation fee, if Just Eat’s joining cost turned out to be nil.

What does £2,000 a week of marketplace sales actually cost?

Take a shop putting £2,000 a week through one app, around 90 orders at a £22 average. The figures use published percentages only and assume the percentage applies to the order subtotal. Deliveroo is left out because it publishes no rate; apply the rate in your own Deliveroo agreement to the same £2,000 and you have your figure.

• Just Eat, you deliver (14%): the platform keeps £280 a week before VAT, £336 with it, leaving you £1,664. Over a year that is £14,560 before VAT, £17,472 with it.
• Uber Eats, you deliver (13%): £260 a week before VAT, £312 with it, leaving you £1,688. Over a year, £13,520 before VAT, £16,224 with it.
• Just Eat or Uber Eats, they deliver (30%): £600 a week before VAT, £720 with it, leaving you £1,280. Over a year, £31,200 before VAT, £37,440 with it.
• Uber Eats, they deliver, every order from an Uber One member (33%): £660 a week before VAT, £792 with it, leaving you £1,208, or £34,320 a year before VAT. Your real figure sits between the 30% and 33% lines.

The 13% and 14% lines are less than half the 30% line, but only because you are paying your own driver out of what is left. Uber Eats’ £650 activation fee and any Just Eat joining fee sit on top of all of these.

What does a direct channel cost by comparison?

A direct channel is your own branded ordering website or app, where the customer orders from you with no marketplace in the middle. With Aexir the published UK prices are a Web plan at £30 a month ex VAT (a branded ordering website plus POS on the Go, the browser till and back office) and three app plans, all ex VAT: Starter at £30 a month (white-label iOS and Android apps under your own name, with QR table ordering, loyalty and push notifications), Plus at £40 (the apps plus the branded ordering website) and Pro at £50 (apps, website and POS on the Go). Card payments are 2.5% + 30p, each additional location is £1 a day, and setup is handled by Aexir. Every figure is on the pricing page.

Run the same £2,000 a week, about 90 orders, through that channel. Card fees are 2.5% of £2,000 plus 30p on 90 orders: £50 plus £27, £77 a week. The plan is £7 to £12 a week (£30 to £50 a month ex VAT). So the direct channel costs roughly £84 to £89 a week, around 4.2% to 4.5% of sales, against £312 to £720 on the published marketplace rates: about £4,400 to £4,600 a year against £16,224 to £37,440 with VAT included.

Two honest caveats. A direct channel brings no marketplace audience, so those 90 orders have to be customers you already have or can reach, which is why most shops run both. And if you need drivers, Aexir dispatches partner couriers per order; that per-job charge is not in the figures above, so add it to delivery orders as you would a driver’s wages.

The savings calculator above runs this maths on your own weekly numbers across all three platforms, and the delivery statement decoder does it from a real remittance, the only way to get a Deliveroo figure.

Should a UK takeaway use Just Eat, Deliveroo or Uber Eats?

For most independents the answer is more than one of them for discovery, plus a direct channel for repeat orders. On published rates there is little to choose between Just Eat and Uber Eats; pick by where your customers already order and whether £650 up front is a problem. Treat Deliveroo as a negotiation rather than a price list, and get the rate, onboarding fee and tablet terms in writing before you sign.

Then shrink the base that pays commission. Bag stickers, receipt inserts, a counter QR code and a loyalty stamp on your own app move regulars across without leaving any marketplace. The order direct kit has the printables and the 30-day setup guide has the sequence.

Each platform’s full fee stack is in its own guide: Just Eat, Deliveroo and Uber Eats.