White Label Restaurant App UK: Prices Compared (2026)

A white label restaurant app is an iOS and Android app published under your restaurant’s own name and icon, built on a provider’s platform rather than from scratch, through which customers order and pay you directly. This guide names every provider we found that offers one to UK restaurants, and compares what each publishes for monthly price, setup fee, whether the app is included or an add-on, and contract term. Every figure was read from the vendor’s own pricing, FAQ or terms page on 26 October 2026; where a vendor publishes nothing, the table says so. Aexir sells a white label app, so our prices sit in the same table.

The phrase comes from the provider’s side: the platform is built once and sold many times, with the label left white for each restaurant’s branding. From the customer’s side it is simply your app, found by searching your name on the App Store or Google Play, with your menu, your prices and your loyalty scheme inside. The alternative routes are a marketplace app, where you are one listing among many, or a custom build, where an agency writes the app for you alone.

What is a white label restaurant app?

Four things make an app white label rather than a marketplace listing or a web shortcut. Check each one before you compare prices, because several providers in the UK sell something that looks like an app but is not one.

• It is published under your name on the App Store and Google Play, not under the provider’s name with your logo inside.
• It is native, installed from the stores, with push notifications and a store listing, which a web ordering page (Orderzone, Epos Now Order & Pay) or a home-screen web app (TableSpark) does not have.
• Orders, payments and customer details go to you. The provider may process the card payment, but the customer list is yours.
• Someone holds the developer accounts. eTakeawayMax states the restaurant must hold its own Apple and Google accounts (etakeawaymax.co.uk, checked 26 October 2026); most providers do not say.

Who offers a branded native app in the UK?

Fifteen providers state a branded app as part of their product or as an add-on. Ten include it in a plan: Aexir (Starter, Plus and Pro), Flipdish (Essential bundle), OrderYOYO, Foodhub for Business, Hungrrr, eTakeawayMax (Gold and Platinum), Posso, Grub Direct, Vita Mojo and Ressto (Scale). Five sell it as an add-on or a top tier: Storekit (App Studio), Slerp (higher-tier plans), Sunday (Guest App), GloriaFood and Menuthere (Branded App plan). Flipdish, OrderYOYO and Foodhub describe "apps" or a "branded app" without stating native iOS and Android publication, so ask.

What the monthly price includes, and what it does not

Card and per-order fees

The headline price rarely covers payment. Aexir publishes 2.5% + 30p per card payment (aexir.com/pricing). Flipdish, Storekit, Slerp, OrderYOYO, Foodhub and Hungrrr publish no card rate. Storekit adds a flat per-order rate on every plan whose amount is not published (storekit.com/pricing). Slerp applies a platform fee that varies by plan and order type, also unpriced (slerp.com/ai-info-page). Posso charges 60p per web or app order, paid by the customer (posso.co.uk/epos-pricing-uk). eTakeawayMax says card transaction fees depend on the card provider you use (etakeawaymax.co.uk, pricing and FAQ pages).

Website and till

Most app plans bundle an ordering website; Aexir Starter is the app alone at £30, with the website added for £10 a month on Plus. A till is the other variable. Flipdish’s Essential bundle includes Flipdish POS. Aexir Pro at £50 adds POS on the Go, the till and back office in any browser. eTakeawayMax Platinum, Posso and the £15 and £20 a week Grub Direct tiers include EPOS software, and Foodhub rents EPOS hardware. Storekit, Slerp and Hungrrr integrate with third-party tills rather than supply one.

Delivery

Aexir dispatches partner couriers per order from the till and never runs a fleet. Slerp Dispatch gives built-in access to Deliveroo Express, Jet Go, Uber Direct and others, with courier charges on a distance and vehicle-type rate card whose amounts are not published on its site (slerp.com/delivery and slerp.com/terms-and-conditions). Flipdish sells Uber Direct as an add-on. Storekit integrates Shipday, Uber Direct and more by plan. eTakeawayMax Platinum, Grub Direct from its £15 a week tier, Foodhub and Ressto Scale include tools for your own drivers.

Contract length

This is where the cheapest headline can turn into the dearest year. Flipdish’s terms run 12 months, auto-renew for 12 months, and ask for three months’ notice, with early termination compensation based on the previous six months’ average fees (flipdish.com/docs-inner/tac-2). Slerp is typically 12 or 24 months and builds the app at no cost on those terms, with rolling terms available (slerp.com/ai-info-page). eTakeawayMax describes a rolling 12-month agreement with 30 days’ notice before renewal (etakeawaymax.co.uk/terms-and-conditions). Foodhub runs eight weeks and then rolling twelve-month periods, with notice expiring at the end of the period (foodhubforbusiness.com/terms). Storekit Pro and Grub Direct are rolling.

What does a branded app cost through an agency instead?

The other way to get an app under your own name is to commission one. UK agencies quote per project, and the ones we looked at on 26 October 2026 published no price list, so we give no figure rather than guess one. The cost shape is what matters: a one-off build fee for two apps (iOS and Android), a separate backend to take the orders and payments, your own developer accounts, a till integration if you want one, and then an invoice for every menu change, operating system update and store resubmission after launch. A white label provider spreads that across every restaurant on the platform and ships the updates for all of them at once, which is why the monthly prices in the table are what they are.

How to compare white label app quotes

1. Confirm the app is native and published under your name on both stores, and who holds the developer accounts.
2. Get the all-in monthly figure in writing: subscription, card rate, any per-order or platform fee, and the setup fee.
3. Read the contract term, the renewal clause and the notice period, and ask what early termination costs.
4. Ask whether the ordering website and the till are included or extra, and at what price.
5. Ask how delivery is handled, your own drivers or partner couriers, and what each delivery costs.
6. Ask who builds the menu and how long until the app is live on the stores.

Where Aexir sits

Aexir is a Manchester-based software company that gives independent restaurants and takeaways in the UK and France their own white-label ordering app, ordering website and browser till (POS on the Go) for a flat monthly fee at published prices. The app is published under your restaurant’s name on iOS and Android, with loyalty, push notifications and QR table ordering included, setup done by the Aexir team, and partner couriers dispatched per order from the till. Starter is £30 a month ex VAT, Plus £40 with the ordering website, Pro £50 with POS on the Go, card payments 2.5% + 30p, additional locations £1 a day. The restaurant ordering app page shows the app in detail, and the alternatives hub compares Aexir with each of the larger providers by name.